Generic Insight

Generic Insight is an emerging AI startup revolutionizing how pharmaceutical companies navigate the Nordic generics market through data-driven pricing predictions. The project aimed to transform vast datasets and simulation outputs into a coherent digital experience through a dashboard built for clarity, transparency, and precision. The result is a product that bridges advanced AI with accessible decision-making tools.

The project involved creating a new, data-driven dashboard for the client. The work included conducting research to understand user workflows and data requirements, designing a scalable and intuitive dashboard experience, and implementing the final solution in code. The goal was to deliver a modern interface that presents complex market insights clearly and supports efficient, informed decision making.